W Chain

WEB 3- Marketing Associate
Singapore

About this Role

Our ideal candidate thrives in a fast-paced environment and enjoys the challenge of complex business contexts that are typically being defined in real-time. Above all else, the successful candidate will be a passionate builder of talent and teams.

We are looking for an experienced and innovative Web3 Marketing Associate to join our team and lead marketing initiatives for our blockchain products and services. The ideal candidate will have a background in digital marketing with a passion for Web3 technologies and an understanding of decentralized ecosystems, blockchain trends, and community-driven marketing strategies. This role will be responsible for developing and executing marketing strategies to increase product awareness, grow and manage community.

Key Responsibilities

  • Develop and implement comprehensive marketing strategies to promote blockchain-based products, services, and solutions.
  • Design and execute multi-channel campaigns that align with the goals of the project
  • Lead community-building initiatives on platforms like Telegram, Discord, Reddit, and other relevant channels
  • Engage with community members to foster a loyal user base, address concerns, and drive engagement
  • Organize and participate in community events, AMAs, and online discussions
  • Create compelling content (articles, blogs, videos, podcasts, social media posts) to educate and engage the audience on Web3 topics.
  • Collaborate with community managers to provide timely and transparent updates, AMAs, and regular product information
  • Collaborate with designers and content creators to produce high-quality promotional materials
  • Manage and grow the brand’s social media presence on platforms such as Twitter, Instagram, LinkedIn, YouTube, and emerging Web3 social platforms
  • Monitor social media trends, platform developments, and competitor strategies within the Web3 landscape
  • Monitor, analyze, and report on marketing metrics to measure campaign effectiveness
  • Use analytics tools like Google Analytics, on-chain analytics, and social listening platforms to understand user behaviour and campaign impact
  • Coordinate with external partners, including advertising networks, PR firms, and Web3 ecosystem partners, to drive brand reach and credibility
  • Stay updated on industry regulations, crypto advertising policies, and relevant compliance standards to ensure adherence
  • Proactively manage potential risks, handling reputation management issues, and maintaining the brand’s integrity
  • Work directly with various teams (blockchain technology, design, content, social media & sales) to develop and implement strategies.
  • Evaluate products using relevant KPIs and feedback from existing and prospective customers/ communities.

Skills Required

Qualifications

  • 3-5 years in digital marketing, with at least 1 year focused on blockchain/Web3
  • Education: Masters / bachelor’s in marketing & communications or business management

Technical Skills

  • Understanding of blockchain technology, decentralized applications, and Web3 products.
  • Proficiency with digital marketing tools (e.g., Google Analytics, SEO tools, social media management platforms).
  • Strong communication and writing skills with the ability to explain technical concepts in an engaging and accessible way.
  • Knowledge of community management on Web3 platforms and social channels.
  • Analytical mindset with experience in data-driven decision-making

Behavioural & Soft Skills

  • High level of organization and attention to detail
  • Ability to multitask and prioritize multiple projects
  • Excellent time management skills and ability to meet tight deadlines
  • Ability to maintain highly confidential information
  • Professional written and verbal communication skills
  • High level of professionalism and tact
  • Ability to maintain calm in stressful situations
  • Ability to problem solve effectively
  • High degree of adaptability and willingness to pivot when needed
  • Analytical mind

Location

  • Singapore